Brick by brick - David Robertson with Bill Breen

Utkom: 2013
Förlag: Random House Business Books
Bindning: Inbunden
ISBN: 978-1-847-94115-2
Antal sidor: 293

Baksidetext: LEGO is one of the world's bestloved and most familiar brands, adored by generations of children. What is less weell known, though, is how close this iconic company came to total collapse in 2003.

Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to kepp in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of its competitors.

Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

Mitt omdöme: Intressant berättelse om LEGOs historia.

Betyg: 3,5